Importance of Backlinking in SEO - How you get quality Backlinks?

Importance of Backlinking in SEO

Building Quality Links pointing to your site site will make Google to understand the importance of the site and it helps to increase the ranking of your website in SERPs (Search Engine Result Pages).
More the backlinks aimed at your blog, more the credibility of the blog. There are even more ranking factors in SEO other than Link Building. But we will discuss those in our future posts. Let’s go one after one.


What are Backlinks and Uses of Link Building?

Backlinks are nothing but the links that are linked to your website or blog. Backlinks are also called as incoming/inbound links. The importance of Back Links in SEO is high because more the backlinks, more the chance your website ranks top in the search engines. All the Top search engines have already included the backlinks factor in their search algorithm to decide the credibility of websites.
So Do you think that all the links coming from other sites is enough to make your blog to the top of the search engines?
No! There is a twist here! Because the more number of incoming links doesn’t imply that you should go for building links continuously submitting to web directories and blog directories. It’s the number of quality backlinks that these Search Engines take in to consideration to credit your website or blog. So now you may get the doubt!

Points to Remember while doing Link Building:

1. Webmasters/SEO’s often try to create more websites and link them from one to one to generate more backlinks. This is a good idea only if your websites are not on the same IP address. Remember that Google is far beyond our imagination and it can easily catch you and impose ban on your site.

2. Reciprocal Link Building is the most used backlink techniques of today. When you exchange link with a popular and trustworthy blog/website, then it will definitely benefit you. However if you link back to any bad website (which is a spam website or got banned by Google), then it kills SEO. So always make sure you build links between authority as well as related sites.

3. Another interesting and most effective backlink technique is the 3-way Link Building Technique.

Ex: Website A give a link back to Website B, Website B links back to website C and Website C to website A. Using this method, you will not fall into the scheme of link farm as all the links between these three sites are One Way Links which are trusted more by the search engines.
So I think you got the basic idea of Link Building now! We’ll discuss “How to Get High Quality Backlinks?” in our next post. Stay Tuned. Do Share your Views.

What are Quality backlinks?

Backlinks that come from other sites that are related to the content of your blog is a quality link. Suppose Google SEO Blog is a blog where you can find the topics related to Search Optimization, Content Writing, SEM, Link Building etc… Now if this site gets backlinks from any finance or entertainment related blogs, then it will be of no use as this type of link is not considered as a Quality backlink as the sites linking to me are not related to my niche. Now you get the point, Right! You should try to build links from relevant sites. For example the link coming from any SEO blog is more likely to have good effect on my blog.